“Male skin care is one of the beauty industry’s fastest growing sectors,” according to a Wall Street Journal article, April, 2012. In fact, studies show that more than 1,000,000 men received cosmetic dermatology procedures last year.
However, the motivation for men to look younger, more vital and more energetic, than their biological age, is a bit different than it is for women. Women do it for themselves and their desire to look good. Men do it for their careers.
Not surprisingly, BOTOX is the #1 treatment of choice, for the greatest number of male patients. And for the same reasons as for the women: affordable price, lack of discomfort and fast-resolving side-effects, if any. It’s an easy procedure and within a few days, they look refreshed and revived.
But, perhaps, the greatest advance in men’s skin care, is the increase in the more advanced non-invasive procedures. Due mostly to hormonal differences, men’s skin and skin problems are not quite the same as the concerns of women.
Men’s skin is thicker, with less fat and more sweat and oil production. Therefore, they don’t wrinkle as easily as women. But less fat, combined with more prominent facial bone structure, makes men lose volume faster and they are more prone to the haggard, hollow look. So the derma fillers are quickly gaining in social acceptance and the resulting popularity among men in the 45 – 55 age range.
Often exposed more to the sun, through outdoor hobbies and jobs, men are also more susceptible to sun or age spots, which are well-treated by chemical peels and laser skin procedures.
And laser hair removal is also one of the most popular non-surgical procedures for men, primarily for the back, arms or chest.
